Nike s Offensive Competitive Advantage - 1206 Words

Nike’s Offensive Competitive Advantage There are numerous definitions of competitive strategy; whether, it was defined by a scholar, a textbook, or a dictionary source, it is not the same. A source may refer to this subject as a competitive strategy or a competitive advantage. Therefore, this subject is difficult to understand and then apply to a company. The Five Generic Competitive Strategies that Michael E. Porter developed are not really five strategies, more like five with subsets under them. Nike does not fit neatly into a specific strategy. The first factor within the competitive strategy as described in the Essentials of Strategic Management textbook is a broad target market or a narrow target market. The second factor considers†¦show more content†¦Adidas was founded by Adi Dassler on August 18, 1949 in Herzogenaurach, Germany. Adidas has been in business longer than Nike, they have had their logo since the inception; thus, the three stripes on the side of th eir shoes. In Spring of 2015, they came out with their new strategic business plan called, â€Å"Creating the New†. The focus was on Cities, Speed, and Open Source. According to Herbert Hainer, the CEO at that time stated, â€Å"The company is working every day to inspire and enable people to harness the power of sport in their lives (Adidas Group, n.d.). Adidas current competitive strategy is not the same as Nike’s competitive strategy. In October 2016, Kasper Rorsted became Adidas’ current CEO. He believes health and fitness will continue to become a lifestyle not a fad. Furthermore, he wants to expound the three clear strategic choices: Speed, Cities, and Open Source.† They are more focused on the broad target market, a low-cost provider strategy. In March 2017, he updated the focus for Adidas to include â€Å"Corporate Culture, Digital, One Adidas, North America and Portfolio.† (Adidas Group, n.d.). It seems Adidas works to be transparent with the global community, they are striving towards meeting all customers’ needs, in all walks of life, while giving back to communities. They follow a corporate mission that reflects human resources, social and environmental affairs, and community affairs; thus, good corporate social responsibilityShow MoreRelatedWhat Is Strategic Management?7190 Words   |  29 Pagesthat strategy and by extension, strategic management, is constituted of short-term strategies involving managing and planning for the present and long-term decisions and actions, made, taken and implemented by managers to achieve superior competitive advantage, compared to their competitors. This coursework will highlight the key elements of organisational strategy by means of the POSIES model. The elements relevant for this analysis are POSI (purpose – objectives – strategy - implementation). ParthasarthyRead MoreNike Report13324 Words   |  54 PagesExecutive Summary Introduction This report will discuss in detail, the athletic footwear industry, and all aspects of its operations. It will focus on Nike, the industry’s leader, and a selected few of its competitors; Adidas-Salomon and Reebok, Sketchers, and K-Swiss. A brief overview of Nike and its competitor’s company profiles, brand portfolios, and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discussesRead MoreNike Strategic Audit2863 Words   |  12 PagesContent Nike Strategic Audit Page 2 Appendix A IFAS,EFAS,SFAS Page 10 Appendix B Nike Porter s Five Page 11 Appendix C Nike Financial Data Page 14 References Page 19 I- Current Situation A. Current Performance • Robust financial position, $ 15 billion net Profit (See appendix B). • Market share around 47%. • 28,000 employee B. Strategic posture 1. 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Pestel ....................................................................................................................................... 3 Porter five forcesRead MoreComplete Project on Nike16139 Words   |  65 PagesA SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT â€Å"NIKESHOES INDUSTRIES LIMITED† SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at â€Å"Nike Industries Limited†. The work would not have been possible to come to the present shape without the able guidance, supervision and helpRead MoreFormulation of Marketing Strategies to Improve Market Share4652 Words   |  19 Pagesachieves   advantage for the organization through its configuration of     resources within a challenging environment , to meet the needs of     markets and to fulfill   stakeholder expectations. Strategy is about: †¢Where is the business trying to get to in the long-term (direction) †¢Which markets should a business compete in and what kinds of activities are involved in such markets? (markets; scope) †¢How can the business perform better than the competition in those markets?(Advantage)? †¢What resources